For my third post on learning SEO, I’d like to keep things short and sweet by sharing a really great link. St. Louis-based agency Evolve Digital Labs has a very helpful tool for anyone learning SEO. It’s their Ultimate SEO Glossary.
This glossary includes way more terms than I ever thought could be associated with SEO, so there’s plenty to learn from just this one link.
I’ll have a lot more content and insights to share in my next post, but in the meantime, please feel free to send me any great SEO tips or links that you have. I’d be happy to include them in my next post.
For all of you who (like myself) have a strong interest in digital marketing, you certainly can’t escape hearing the term SEO (or Search Engine Optimization). Well, I’ve decided to go deeper and really discover what it’s all about, and in the process, learn how to implement it. More importantly, I’d like to take you folks along for the ride.
I’ll be blogging each month about my adventures in learning SEO, and for starters, here’s some helpful links that I’ll be looking through to get a good sense of the basics. I’m looking forward to diving into SEO, and I sure hope you can join me.
As soon as the watercraft breaks through the wall, every line and every action is a worth while moment. It’s hard to craft a great message for such a short spot, but once again, Old Spice executes it to near perfection.
Of course, the ads featuring the Old Spice Guy will always be my personal favorites, but this new piece from the “Smell Is Power” campaign is also a must-see.
Social media has caused an unprecedented shift in the world. It has disrupted traditional journalism and eliminated jobs while creating entirely new career opportunities. Social media has left some business with a permanent scar, while others have found ways of being exalted on the very same medium.
So, I’ll admit that social media is a bewildering experience to newcomers. I’ve especially noticed that with local businesses. That’s why I really like this video from St. Louis agency Falk Harrison. They have some great answers to concerns that businesses often have about social media.
- Having a dislike button is a pretty quick and fairly objective way to determine whether or not fans of your page are liking your content. Knowing how many “likes” is only half the story.
- Yes, a company could promote a link to “dislike” the competition, but it would be at the risk of losing positive PR. How many companies would really feel comfortable encouraging users to “dislike” the competition, when it could negatively alter public perceptions of that company, not to mention negative media coverage.
- Being limited to only “liking” an article in order to share it on Facebook kind of marginalizes expression in sharing. In other words, maybe I want to “dislike” an article, because I want my Facebook friends to know how I feel about a popular article online. I might also see how many friends overall “liked” and “disliked” a particular article, giving me a better sense of how people I know feel about it.
- Dislike buttons could provide an opportunity for a quick public survey among friends and followers. For example, Obama 2012 - Like or Dislike; Las Vegas - Like or Dislike.
Ultimately, putting your company out into the social media world can be a big move. Adding a dislike button is likely to only make a company more responsive to consumers in both the real world and in the digital one. Other social media sites, like YouTube, have incorporated dislike buttons for quite some time now, and no clear negative effects have transpired. Facebook needs to open up the gates and provide developers the opportunity to really experiment. That’s one of the best ways of finding out what works and doesn’t work for both companies and users on Facebook.
On the other hand, if Facebook keeps changing it’s layout every couple months, they may be the ones with the most “dislikes”.
Beginning a few days ago, Fabio (the potential new Old Spice guy) challenged the current Old Spice guy to a “duel”. The Old Spice guy excepted the challenge as any manly man’s man would.
Rules of Engagement Established:
And so, the greatest and manliest duel of all time began! The competition was not unlike the last major Old Spice campaign, where the Old Spice Guy responded to users’ comments via hilarious Youtube videos. But this time, both Old Spice Guy and New Old Spice Guy Fabio made videos, often responding to the exact same user comments in their own humorous fashion.
In general, I picture Fabio as a great new Old Spice Guy. Fabio has many “manly man” qualities that aren’t so different from Mustafa (the old Old Spice guy). Also, many people find Fabio’s personality to be a greatly entertaining. Unfortunately though, these ads just don’t cut it. One of the main issues is that it’s kind of hard to tell what actually is the point of the ad. I’d say this is one of those ‘if it’s not broke don’t fix it’ scenarios.
This is my blog concerning anything related to advertising, social media, digital entertainment, music, bacon, marketing, etc. I think you get the picture. I just hope you enjoy all my posts and share the ones that you find especially interesting. Thanks!