In general, I picture Fabio as a great new Old Spice Guy. Fabio has many “manly man” qualities that aren’t so different from Mustafa (the old Old Spice guy). Also, many people find Fabio’s personality to be a greatly entertaining. Unfortunately though, these ads just don’t cut it. One of the main issues is that it’s kind of hard to tell what actually is the point of the ad. I’d say this is one of those ‘if it’s not broke don’t fix it’ scenarios.
Any objections? Thoughts?