Pure Coffee. Pure Design.
Like many classic-style ads that I’ve seen, this one is very simple and has little argument for the actual product. It just says, “It’s better.” It reminds me of those “Drink Coke” ads.
You know, there’s something to be said for these simple ads. It reminds us of a simpler time, where there wasn’t so much clutter.
And while I feel the copy could be better, it’s pieces like this that make me ask, why can’t ads be this simple?
It’s pure design for a “pure” product. It’s devoid of any unnecessary content and clearly communicates the message. There’s no question (for even a second) what this piece is about.
And if we’re going to communicate the transparency and quality of a product or brand, the ads should feel exactly that way. And maybe, you’re even able to take that clear message and get observers to think beyond the ad. That’s how to really break through the clutter and convince people to act.