Digital Cognition

Learning SEO: Part 2

In my last post, I invited you to join me on my journey to learn SEO (or Search Engine Optimization). I also provided some helpful links to get us started. Here’s two key things that I’ve learned so far from those links.

1. Content is King: The reason you’ll find blogging and “content strategy” as part of any SEO expert’s plate of offerings is because of Google’s latest search engine updates. Basically, it comes down to one question. Are you providing great, easily shared (and linked) content? If you are, your content will get shared with your target audience, your audience will increase, and you’ll see positive results.

I found this great PDF from Copyblogger that explains the content side of SEO really well. The piece also provides a solid introduction to overall SEO.

2. Build a User-Friendly Site: The PDF that I linked to in the last paragraph had a really great quote.

“Unfortunately, too many assume that SEO means trying to trick search engines. It doesn’t. It simply means building a site that’s friendly to them.” - Danny Sullivan

You have to be relevant to the web searchers you’re targeting. And honestly, if your SEO keywords are great, but your website is unattractive and jammed with excessive amounts of content, you probably won’t entice most people past your homepage.

For Next Time: We’ve only just begun to tap into SEO, but next time, I’ll be exploring Keyword Research - a major component of successful SEO.

In the meantime, here are some helpful learning sites for you to explore.

SEO Hacker: http://seo-hacker.com/learn-seo-copywriting/

SEO Copywriting: http://www.seocopywriting.com/blog/

If you have any great SEO tips or links that you want to share, please send them my way. I’d be happy to add them to my next post.

Learning SEO: Part 1

For all of you who (like myself) have a strong interest in digital marketing, you certainly can’t escape hearing the term SEO (or Search Engine Optimization). Well, I’ve decided to go deeper and really discover what it’s all about, and in the process, learn how to implement it. More importantly, I’d like to take you folks along for the ride.

I’ll be blogging each month about my adventures in learning SEO, and for starters, here’s some helpful links that I’ll be looking through to get a good sense of the basics. I’m looking forward to diving into SEO, and I sure hope you can join me.

Links:

SEO: The Ultimate Glossary

SEO Tools

How to Create Compelling Content that Ranks Well in Search Engines

If you have any great SEO tips or links that you want to share, please send them my way. I’d be happy to add them to my next post.

Billionaires Now Have Their Own Ebay

How would you like your own private island in the Bahamas? Or, maybe several helicopters for your personal use? Well, for all the folks who have a lot of extra cash on hand, there’s The Billionaire Shop. And no, I’m not making this up. This is a legit website. 

I know all of us non-billionaires imagine that the only way to get a €64,500,000 private island is to buy your way into an exclusive meeting with a top real-estate executive. And, maybe that’s the way it really is, but no more. 

The Billionaire Shop is the real deal, and it sure makes buying an expensive yacht easy (at least if you’re a billionaire). Should you actually have the dough to buy something on the website, you have to first request a membership via email, but I’m sure it’s smooth sailing from there.

For me, I just got a kick out of all the amazing things on the website. It made a Ferrari seem like just a click away. Speaking of which, please excuse me as I’m off to make my millions in preparation for buying that private island in the Bahamas. But in the mean time, check out some screenshots that I grabbed from the website or just visit the site yourself.

Alright, time to buy a Ferrari 458…

Hey, I can dream can’t I?

Gangnam Style Surpasses One Billion Views

We knew it was coming, and it’s finally arrived. Gangnam Style, the hit single and music video from K-pop artist PSY, has now been viewed over one billion times.

Congratulations to PSY!

(Source: BBC)

THE BIG INTERNET MUSEUM: The First Exclusively Online Museum

One of my favorite online discoveries this week (and probably for the whole year) is The Big Internet Museum. It’s an exclusively online museum that educates visitors on the entire history of the Internet. Parts of the website are still under construction, but there’s already a lot of content on the site, including info on the key advances that made the Internet what it is today. There’s even a thing or two on memes!

So, if you’d like to educate yourself more on the history of “them internets,” The Big Internet Museum is definitely the site to visit.

Hilarious New Seinfeld Twitter Account

There’s a great new Twitter account for Seinfeld fans. @SeinfeldToday explores what the show would be like if it was on the air today. My favorite part is all the social media references that are made. 

Here’s some of my favorites so far.

On a side note, Jerry Seinfeld has a real Twitter account.