Learning SEO: Compilation and Conclusion

It’s been quite educational for me to blog about so many different parts of the SEO world, and I hope my Learning SEO blog series has helped you as much as it’s helped me. For your convenience, I’ve placed links to all the posts from the blog series below. But before I conclude, I’d like to say thank you to everyone who read, shared and liked my posts. I look forward to continue sharing digital content, as well as my own thoughts, on this blog in the very near future.

Learning SEO

Part 1
Part 2
Part 3
Part 4
Part 5
Part 6

Learning SEO: Part 6

In previous posts, I’ve mentioned keyword research and my intent to blog about it. Well, that day has finally come. Let’s start by finding out what keyword research is.

Definition:

According to Business2Community.com, keyword research is “… the process of identifying which phrases or words your prospects and customers are using to search for your business, product, or service in Google, Bing, Yahoo!, etc.

Now let’s answer the most important question: How do you conduct keyword research? Answer: In short, online tools.

Keyword Research:

Simply access a keyword research tool, such as Google’s Keyword Planner, and use the features to type in key phrases, words, or even URLs (like a competitor’s URL) to discover what keywords you should use on your website.

If you’re having trouble coming up with keywords, http://ubersuggest.org/ may help. This will also help you find terms related to the keywords you choose.

Conclusion:

The better job we do of using the right keywords on our website or blog, the better we’ll rank in web searches. Now that I have the knowledge to start building my skills in keyword research, my intention is to begin using keyword research to the fullest in all my future posts, and I hope you do too.

If you have any keyword research tips that you’d like to share, feel free to add them in the comment section below.

Learning SEO: Part 5

For this post, I’d like to share with you all some cool, SEO links. These particular links are all from Moz, formerly known as SEOmoz, an SEO consulting company.

I started exploring their site just this summer, and they offer great tools and more that are definitely worth a closer look from us SEO beginners. You’ll find the links with brief descriptions below.

Moz offers great tools (some free and some paid) - http://moz.com/tools

The company has a great blog - http://moz.com/blog

Moz has also developed a tool called Open Site Explorer, also known as “The Search Engine for Links” - http://www.opensiteexplorer.org/

As usual, you can find more SEO-related links, content, etc. in my next “Learning SEO" post.

Learning SEO: Part 4

As I’ve been writing these blog posts on learning SEO, it has become clear to me that bloggers are chief users of SEO (or at least need to be). This makes sense, since the Internet is more less their only way to gather an audience and sell their products, content, etc.

I recently came across some posts meant to help bloggers with SEO, and along with many great takeaways, I’ve gained two overall insights from these posts. You can read them below.

1. Be relevant and precise with your site and content

In SEO for Idiots, Ramsay provides great tips for SEO beginners (like myself), but in particular, his tips somewhat unknowingly bring out the fact that if you’re not precise about your site and your content, you may never get the search ranking that you were hoping for.

2. It’s easy to make mistakes with SEO

When I started this blog, I wasn’t thinking about SEO at all. Now that I am much more aware of the need and purpose of SEO, I’m surprised at how many simple details can be missed. And that’s not to mention how these details can add up and effect your search ranking. What are some of these details? Read 10 SEO Mistakes Bloggers Should Avoid to see what I mean.

As usual, more insights, links, etc. will be showing up in my next post. Please feel free to send me any great SEO tips or links that you have. I’d be happy to include them in my next post.

Learning SEO: Part 3

For my third post on learning SEO, I’d like to keep things short and sweet by sharing a really great link. St. Louis-based agency Evolve Digital Labs has a very helpful tool for anyone learning SEO. It’s their Ultimate SEO Glossary.

This glossary includes way more terms than I ever thought could be associated with SEO, so there’s plenty to learn from just this one link.

I’ll have a lot more content and insights to share in my next post, but in the meantime, please feel free to send me any great SEO tips or links that you have. I’d be happy to include them in my next post.

Awesome ‘This is Shanghai’ Time-Lapse Video

I thought I’d take a short break from my SEO blogging to share an awesome video that’s starting to make its way around the Internet.

"This is Shanghai" explores the Chinese city like never before, revealing rainbows of neon color at night and bustling urban settings during the day.

Check out the two and a half minute video below.

(Source: designtaxi.com)

Learning SEO: Part 2

In my last post, I invited you to join me on my journey to learn SEO (or Search Engine Optimization). I also provided some helpful links to get us started. Here’s two key things that I’ve learned so far from those links.

1. Content is King: The reason you’ll find blogging and “content strategy” as part of any SEO expert’s plate of offerings is because of Google’s latest search engine updates. Basically, it comes down to one question. Are you providing great, easily shared (and linked) content? If you are, your content will get shared with your target audience, your audience will increase, and you’ll see positive results.

I found this great PDF from Copyblogger that explains the content side of SEO really well. The piece also provides a solid introduction to overall SEO.

2. Build a User-Friendly Site: The PDF that I linked to in the last paragraph had a really great quote.

"Unfortunately, too many assume that SEO means trying to trick search engines. It doesn’t. It simply means building a site that’s friendly to them." - Danny Sullivan

You have to be relevant to the web searchers you’re targeting. And honestly, if your SEO keywords are great, but your website is unattractive and jammed with excessive amounts of content, you probably won’t entice most people past your homepage.

For Next Time: We’ve only just begun to tap into SEO, but next time, I’ll be exploring Keyword Research - a major component of successful SEO.

In the meantime, here are some helpful learning sites for you to explore.

SEO Hacker: http://seo-hacker.com/learn-seo-copywriting/

SEO Copywriting: http://www.seocopywriting.com/blog/

If you have any great SEO tips or links that you want to share, please send them my way. I’d be happy to add them to my next post.

Learning SEO: Part 1

For all of you who (like myself) have a strong interest in digital marketing, you certainly can’t escape hearing the term SEO (or Search Engine Optimization). Well, I’ve decided to go deeper and really discover what it’s all about, and in the process, learn how to implement it. More importantly, I’d like to take you folks along for the ride.

I’ll be blogging each month about my adventures in learning SEO, and for starters, here’s some helpful links that I’ll be looking through to get a good sense of the basics. I’m looking forward to diving into SEO, and I sure hope you can join me.

Links:

SEO: The Ultimate Glossary

SEO Tools

How to Create Compelling Content that Ranks Well in Search Engines

If you have any great SEO tips or links that you want to share, please send them my way. I’d be happy to add them to my next post.

"Intelligence without ambition is a bird without wings."

— Salvador Dali

(Source: facebook.com)