In my last post, I invited you to join me on my journey to learn SEO (or Search Engine Optimization). I also provided some helpful links to get us started. Here’s two key things that I’ve learned so far from those links.
1. Content is King: The reason you’ll find blogging and “content strategy” as part of any SEO expert’s plate of offerings is because of Google’s latest search engine updates. Basically, it comes down to one question. Are you providing great, easily shared (and linked) content? If you are, your content will get shared with your target audience, your audience will increase, and you’ll see positive results.
I found this great PDF from Copyblogger that explains the content side of SEO really well. The piece also provides a solid introduction to overall SEO.
2. Build a User-Friendly Site: The PDF that I linked to in the last paragraph had a really great quote.
"Unfortunately, too many assume that SEO means trying to trick search engines. It doesn’t. It simply means building a site that’s friendly to them." - Danny Sullivan
You have to be relevant to the web searchers you’re targeting. And honestly, if your SEO keywords are great, but your website is unattractive and jammed with excessive amounts of content, you probably won’t entice most people past your homepage.
For Next Time: We’ve only just begun to tap into SEO, but next time, I’ll be exploring Keyword Research - a major component of successful SEO.
In the meantime, here are some helpful learning sites for you to explore.
SEO Hacker: http://seo-hacker.com/learn-seo-copywriting/
SEO Copywriting: http://www.seocopywriting.com/blog/
If you have any great SEO tips or links that you want to share, please send them my way. I’d be happy to add them to my next post.